According to the Bikeradar website, Swedish car company Volvo have teamed up with a ‘top sports protection specialist’, POC, to develop a new children’s cycle helmet.
Recently promoted at a primary school in the Netherlands, the bright orange lid has sparked controversy, with critics accusing Volvo of hypocrisy, stating that “Volvo introduces helmet to protect against Volvos” and comparing their promotion of the cycle helmet with Smith & Wesson introducing children’s bulletproof vests.
Volvo have also been accused of using the lid as a cheap ploy to market their new pedestrian safety detection system. Critics point out that this is only available as an option on one model, the S60, which undermines the company’s claim that safety is their paramount concern.
I’m going to leap off the fence here and say that that I agree with the critics for four fundamental reasons;
1 Firstly, it must be a duty to make motorists more aware of vulnerable road users. Particularly as they have more right to be there than motorists as Vehicle Excise Duty hasn’t paid for the roads since 1937. If it takes 20mph speed limits in residential areas, or more innovative approaches to streetscape design to keep speeds down in urban areas than so be it. If motorists can’t keep their foot off the accelerator where children are about than that option will have to be removed from them. Cycling isn’t a dangerous activity, believe it or not.
2 If we made helmets compulsory for our children, it will have a negative effect on child take-up of cycling, like everywhere else this has happened. If we don’t make the streets safer, then obesity will get them in the longer term. The health benefits of cycling outweigh the dangers many times over. The speed of traffic would probably rise too with less cyclists on the roads. The cyclists that remain will venture out wearing protective helmets thus making it OK to drive like a lunatic around them and a downward spiral is set in motion.
3 Sometimes, dare I say it, our children will ignore what we say to them. One day my son may want to cycle to the local shop to get some sweets. He may think ‘it’s only 2 minutes away. I don’t need a silly helmet. Who cares that I have to wear one and dad told me to’. If we made helmets compulsory and your child gets hit by a car whilst not wearing a helmet, there may be no hope for compensation if a head injury is sustained as your child will be negligent. Consider the amount of times you did things as a child without your parent’s knowledge and consent if you still think I’m wrong.
4 Volvo feel the need to make everyone else wear a helmet (probably pedestrians too if they had their way) because their cars are so tank-like they show no consideration for anyone or anything else in the outside World. They are basically encouraging their consumers to drive their products like wankers (‘It’s OK to drive like a lunatic! We’ve put helmets on everyone outside, even children!).
I’m not against helmets but I’m definitely pro-choice and if you decide to put a helmet on your child than great (just check the bike over first too). It’s essential as a civilised society that we have to make the roads safer first for everyone instead of wrapping people up in cotton wool. For the record, I wear a helmet on my 24 mile a day commute (partly because no-one in Brighton & Hove can drive correctly) but I respect your choice not to wear one.
You may be wondering, dear reader, why I may be showing a little animosity towards motorists despite being a car owner myself. The week before my 10th birthday (Halloween 1982) my father was driving my mother and I home from a birthday party. He needed to turn right on a junction of the A3 (it has a flyover now). This meant crossing over the northbound carriageway. A VW hatchback came hurtling around the corner and smashed into us side on. We were in a transit van and not wearing seat belts as they had not been made compulsory. The Police at the time said had I been wearing one I probably would have been decapitated. This is because the force was so great I took the passenger door with me and hit the A3 head first. A helmet may have saved my life or given me a spinal injury as well. Who knows? What I do know was I ended up with a multiple fracture of the scull and my leg was ripped to shreds. My hand required extensive stitches.
The thing is I thought my hand required stitches because I logically believed that any person would probably stick their hand out to protect themselves if they hit the ground. You’d be wrong, dear reader. I only found the truth out this year from my mother. I needed stitches in my hand because motorists were getting so impatient at us for having a nasty car smash, they started to drive their way through the wreckage and someone drove over my hand. Let’s reiterate; a motorist drove over the hand of a 9 year old unconscious boy lying in the road after a massive smash (the car that hit us was doing 70mph according to the skid marks).
All involved, I’m pleased to report, made a full recovery. My belief that motoring brings out the worst in people and is the most anti-social, selfish thing you can do remains unchanged, however. Ride a bike instead, dear reader. I can even recommend a helmet for you, if you so choose.