Firstly, I would like to thank all those who messaged me on this blog or emailed me privately expressing their support for the idea of an independent Cycling ‘Embassy’ for Great Britain. Whatever happens, it will be based upon the Cycling Embassy of Denmark as I believe we need the same model here in the UK. The ball has already started rolling and a volunteers forum will be starting up as an information exchange/meeting point. The URL has been confirmed and I shall release details shortly (thanks very much to a very willing and able volunteer. The first of many :-) ).
An early Mission Statement is as follows
An Embassy, free from the burden of history, legacy and ties, created to work in partnership with fellow organisations and charities in Great Britain, mainland Europe and around the World trading ideas and experiences in how to promote cycling and make cycling infrastructure work in urban and rural contexts.
To develop relations with private companies already committed to Green & Sustainable values and promote the truth that cycling can produce a fitter, healthier, happier workforce saving billions in ‘sick’ days to the British economy.
To lobby relevant Government Departments that cycling is a solution to transport congestion, noise pollution, carbon emissions, deaths and serious injuries on our roads, obesity and illnesses from more sedentary lifestyles, stress and expense.
To politely correct the Department for Transport that ‘Sustainable Transport’ actually means walking, cycling and public transport as opposed to spending further millions on expanding the road network which will only sustain more pollution, deaths & serious injuries and congestion, like the decades that preceded. The idea is to make something sustainable for future generations to inherit. A bigger M25 isn’t it.
To redefine what Road Safety in the UK means by working with relevant groups; to highlight what the real dangers are, to enforce a duty of care to the most vulnerable and promoting prevention, rather than cure. This will be through a raft of measures including reduced speed limits in urban areas and changes in streetscape design to put community needs before those just travelling through them. We will strive to create an environment where helmets and other forms of protective wear are seen as unecessary as opposed to essential. We will strive to make riding a bicycle as easy as riding a bicycle.
To work with local authorities and relevant parties to redefine Cycling Infrastructure Design Standards in the UK and bring them in line with best practice in partner countries. ‘Hierarchy of Provision’, although well-meaning and correct in principle is too open to abuse or compromise by practitioners that know little about the requirements of cycling (or indeed walking) yet may wish to know more.
To encourage better communication with exchange of knowledge and ideas between architects, transport planners, designers & engineers as to how to get more people cycling [and walking] and improving access for all to town & city centres and transport interchanges. Also working out what makes decent cycle infrastructure work and how it benefits society as a whole.
To protect cycling proficiency for children and adults. It is an essential skill that did us very well in the past, as it can again in the future.
To have fun. It’s why we started cycling in the first place.
Obviously I now throw the floor open to suggestions as it’s now or never. As I look out across the still snowy South Downs, I acknowledge that this is going to be a quiet month as far as cycling news and blogging is concerned which gives us a chance over the Christmas period to reflect on the wonderful cycling experiences we’ve all had through the changing seasons of 2010 and set out the stall for 2011.
I am firmly of the belief that there needs to be new way in cycle campaigning; this is not to say that what has gone before has failed. It is simply outmanoeuvred by a car lobby that can market itself as green when accused of polluting and portray itself as a victim when attempts are made to call it to account over danger and subsidy. Cycling England, for all its faults, cost approximately £200,000 p.a. to run. Honda’s ‘Impossible Dream’ advert alone cost £5 million. They really want to sell cars, even if no-one can actually afford them right now.
It’s time to cast off the lycra and put on the charm. More plans follow and please feel free to join me for the ride which may be painfully short or wonderfully long. The doors of the Embassy will be opening shortly and you are welcome if you wish, fellow Diplomats. But don’t nick all my Fererro Rocher, I don’t care if it is Christmas.